Home » Diversity in companies generates profit and a better work environment
Much has been said about diversity. Especially in business environments, there is a tendency to value multiplicity within teams. However, more than a social trend, diversity brings direct, practical, and even financial benefits to corporations.
Diversity within companies must happen from different points of view: gender diversity, being one of the main discussions in the modern business world, sexual diversity, emphasizing the issue of the dissemination of a healthy and equal work environment and racial diversity, which is designed as a major inclusion challenge for HR teams.
More than having good content for advertising, investing in a diverse team – racial, ethnic, gender, and sexual – can generate profit for the institution that bets on this path. This happens because, by diversifying its staff, greater identification with the public and its different groups and communities is created. As a result of this identification, the financial results are also affected and show improvements.
By investing in a diverse team, with equal rights and duties and that promotes, above all, respect among its co-workers, not only does the image of the brand gain, but the productivity of its employees is significantly improved. Speaking of practical examples, when companies such as Google, Dropbox, and Salesforce are present at Gay Parades around the world, taking their employees and brand to everyone to see, employees’ achievement increases, making them happier to wear the brand’s shirt. Also, the LGBT community sees the brand as a true alliance and, when making a purchase decision, this becomes an additional point in directing the choice.
Research shows that diversity brings more profit. In 2018, in a survey conducted by the North American consulting firm McKinsey, the figures show that, in 21% of companies with gender diversity in executive positions, there is a chance of obtaining above-average profitability. Research conducted by consultants DDI and Ernst Young shows that companies with gender diversity above average, there are up to 1.4 more chances of growing sustainably.
The path to diversify your team is not as difficult as it seems, but also, it is not just about hiring more women. We have separated some small changes that can help your company
The world revolves around different people. Diversity is part of our lives and, in a professional environment, it shouldn’t be different. It is necessary to think of all the people who consume your product and service and the best ways to reach this audience: understanding them and offering what they seek.
Like Astaroth, bring your company to a world where diversity is part of our organizational culture. In this way, your values, missions, and visions will reflect what the world hopes to find.